Deputy Chief Minister
Manish Sisodia
Course Objective Structure and Eligibility
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Course Objective and Eligibility Criteria

Under IT/ITeS Sector,  Digital Marketing course is offered with two options:


I. Digital Marketing and Data Analytics (New course introduced from session March 2019-Feb 2020  at WCSC-Dwarka and WCSC-Rajokari*)

II. Digital Marketing and Web Development (Course introduced from Session March 2018-Feb 2019 at WCSC-Vivek Vihar)


I. Digital Marketing and Web Development


Course Objective

With the proliferation of digital users, most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment.

Digital Marketing and Web Development course  is a project-based course covering following five skill sets: 1. Digital Marketing

2. Web Designing (Front end Programming)

3. PhP Programming (Back end Programming)

4. Word Press Development

5. Multimedia & DTP (Graphic, Audio, Video editing)


Training outcome: By the end of this course, trainees would be able to

  • Create multipage websites with HTML(HyperText Markup Language), CSS(Cascading Style Sheet), PHP(HyperText pre-processor), database MySQL.

  • Develop media content and graphic designs using basic multimedia (images, audio, animation) editing features.
  • Use digital marketing tools for promotion of products and services.
  • Provide data/information in standard formats
  • Showcase the skills acquired through the course to the peers and potential employers with a portfolio of website and projects done.
  • Understand the importance of industry best practices.
  • Manage their work to meet requirements
  • Develop their knowledge, skills and competence

Popular Career Options

Web developers are expected to create and design dynamic, visually appealing, and intuitively navigable websites. This includes the design, layout and coding of a website. Trainees with a Digital marketing and Web development certificate from World Class Skill Centre would get opportunities to work as:

• Digital marketing executive/ Trainee • SEO analyst/ Trainee • Social media specialist/ Trainee • Google AdWords specialist / Trainee • Email marketing specialist / Trainee • Web Analyst /Trainee • Online reputation Manager / Trainee • Frontend Developer/ Trainee • Backend Developer / PhP Programmer / Trainee • Web Designer / Developer / Associate / Junior / Trainee • WordPress Developer / Trainee • Associate Graphic Designer / Multimedia Associate • Office Support Executive / DTP Operator • Freelance Web Designer / Blogger / Content Writer • Freelance Digital Marketer / Affiliate Marketer / YouTuber • Entrepreneur


Course Structure


The course consists of 7 modules, one in-house project work and one industry internship. Being skill based course emphasis is on hands-on sessions and project work


I. Data and Information Management

On completion of the module, trainee would be able to work efficiently on Windows Operating System and general applications for creating documents, spreadsheets, and presentations. Trainee would also acquire competency in contemporary concepts like cloud computing, cyber security.

Outcomes: Prototype Brochures, Pamphlets, Advertisements, Annual Reports, Basic data Analysis, Presentations, Quiz etc.

 

II. Programming for Web - I (Front End Programming - HTML, CSS, JS, IDE)

On completion of the module, trainee would be able to design Web Pages, Web Sites using HTML, JavaScript and CSS. This module would introduce trainees to Bootstrap - an HTML and CSS framework for developing responsive, professional web sites.

Outcomes: Prototype Responsive Web Sites, Single Page Applications, Landing Page, Web Pages, Static Web sites etc.


III. Programming for Web - II (Back End Programming - PHP, MySQL, XAMPP)

On completion of this module, trainee would be able to develop dynamic websites using PHP. Trainees would learn PDO technique for connecting to any modern database, and perform hands on practice with MySQL database to create database-driven HTML forms and reports.

Outcomes: Prototype of E-commerce Web Sites etc.


IV. Programming for Web - III (Web Hosting & Content Management System)

Wordpress is a free and open-source Content Management System (CMS) based on PHP and MySQL. On completion of this module, trainee would be able to create the Website, customize it and upload it to a hosting service provider.

Outcomes: Wordpress Portfolio, Wordpress web blogs etc.


V. Media Content and Graphic Design

This module would make the trainees conversant with basic features of image editing software - Photoshop or similar open source alternative, audio editing software - Audacity or similar and 2D animation software- Penil2D / AnimateCC or other similar open source software.

Outcomes: Image Collage, Song Collage, Short Animated Presentation etc.

 

VI. Introduction of Digital Marketing

This module is designed specifically to provide trainees the exposure to the world of digital marketing. Trainees would be provided ample practical training, hands-on exercises, case studies to guide them for effectively utilizing the power of digital social platform with focus on Google AdWords to promote products and services.

Outcomes: Applying techniques to promote web site created and hosted by them in module 4.

 

VII. In-house Project

The trainees would work on a project related to the design, development or promotion of a prototype website for a chosen domain / company / business / institution. Seminar related to major project should be delivered within 15 days of post-internship phase.

Outcomes: Mini-Project along with analysis and design documents like Software Requirement Specifications documents.


VIII. Industry Internship

The trainee would work on a live project to gain the understanding of working methodology of industry. The trainee would maintain a weekly log of the work done by him/her during the internship. Weekly log should also carry comments from the reporting officer / mentor of the organization. He/ She would submit a project report after the completion of the internship.

Project Report must adhere to the guidelines specified by the trainer.

Outcomes: Skills acquired through hands-on sessions in industry. A confident tech-savvy personality.

 

IX. Personality Development

On completion of the unit candidate should be able to handle both oral and written communication required at the workplace at a functional level. They will be able to apply communicative skills (listening, speaking, reading and writing) in the workplace in social and cross-cultural settings. The candidates will also be exposed to the life skilling concepts of personality development including Professional image and etiquette.


Eligibility

The minimum entry  qualification for admission in Digital Marketing and Web Development course:

1.   Passed 12th under 10+2  system of education units equivalent with English and Mathematics as subjects and with at least minimum passing marks in these subjects

2.   Knowledge of Microsoft Office.

3.   Equipped with at least basic communication and analytical skills.


Note: The candidate must have passed 10th class with English & Mathematics as a subject, with at least minimum passing marks in these subjects.

 

II. Digital Marketing and Data Analytics


Course Objectives:

Digital Marketing and Data Analytics course of World Class Skill Centre is a skill oriented and project-based course that aims to impart know-how of technology which would enable trainees to build CMS based websites and an understanding of concepts, technology and analytical tools applied for digital marketing. It   is a project-based course covering following five skill sets:

  • Digital Marketing (SEO, SMO, PPC, Goggle Adwords etc)

  • Data Analytics (Digital/Web Analytics and related tools)
  • CMS based WebSite Designing(Wordpress/Wix/Joomla)

  • Content Development (Preparing contents for Websites and Social Media like Facebook, LinkedIn, PinInterest, YouTube)

  • Multimedia (Image Editing ex Photoshop, Video Editing, Animation Audio Editing)

Trainees would

  • Acquire know-how of advanced features of Word Processing Software, Spreadsheet, Presentation
  • Create and host website using Content Management Software like WordPress/Github.
  • Acquire know-how for managing multimedia (images, audio, animation)
  • Understand nitty-gritty of digital marketing
  • Gain confidence is basic data analytics through advance features of spreadsheet application
  • Awareness of data analytics tools
  • Showcase the skills acquired through the course to the peers and potential employers with portfolio website and projects done.
  • Understand the importance of industry best practices.

Popular Career Options
Trainees with a certificate in Digital Marketing and Data Analytics may work as:

  • CMS Developer, WordPress Developer, Content Writer / Trainee, Freelance Web Designer, Associate Graphic designer, Web Animation Creator, Web Developer Trainee / Associate Web Developer, Office Support Executive, Digital Marketing Trainee, Online / Digital Analytics Trainee, Multimedia Associate / Trainee, Front End Developer / Trainee, Web Designer  / Trainee, SEO Trainee, Digital Analytics Trainee etc

Module Objectives:

1. Data and Information Management
On completion of the module, trainee should be able to work efficiently on Windows Operating System and general applications for creating documents, spreadsheets, and presentations. Trainee would also acquire competency in appreciating contemporary concepts and applications like mailing, browsing, cloud computing etc.

Outcomes: Brochure, Pamphlets, Advertisement, Annual Report, Presentation, Quiz, Email account, Effective Browsing.


2. Media Content and Graphic Design
This module should make the students conversant with basic features of image editing software-photoshop or similar open source alternative, audio editing software-Audacity or similar and 2D animation software- Penil2D / AnimateCC or other similar open source software.

Outcomes: Image Collage, Song Collage, Short Movie/Animation.


3. CMS Based Web Designing
On completion of this module, trainee should be able to create and manage Website using Content Management System (CMS) – WordPress or similar.

Outcomes: Portfolio, Web blogs, Responsive Web Sites, Single Page Applications, Landing Page, Web Pages, Static Web sites,  Prototype of E-commerce Web Sites.


4. Content Development for Digital Marketing
On completion of this module, trainee should be able to create, develop, and edit content for various online activities related to Website, popular Social Media and online marketing.

Outcomes: Blog, Targeted marketing mails, Advertisement for Social Media Platforms


5. Digital Marketing – SEO & SMM
This module is specifically designed to provide trainees the exposure to the world of digital marketing. Trainees would be made conversant with organic and inorganic techniques of digital marketing of website, products or services.

Outcomes: Apply techniques to promote web site created and hosted in the module CMS Based Web Designing.


6. Data Analytics for Digital Marketing
This module aims to provide understanding of online marketing metrics. Trainee would learn to measure and report efforts across social media, search, and content creation.

Outcomes: Data Analytics reports providing feedback for the Digital Marketing efforts made in the module Introduction to Digital Marketing.


7. Personality Development
On completion of the unit, candidate would be equipped with skills to communicate effectively handle both oral and written communicative skills (listening, speaking, reading and writing). This module would also cover important aspects of employability skills including

  • Professional image and etiquette
  • Time Management
  • Stress Management
  • Work Place Ethics
  • Team Management
  • Interview skills
  • Work place safety standards
  • Introduction to statutory norms and  Industry Standards
  • Familiarity with the latest trends in IT/ITeS sector

8. Project Work
The trainees would work on a project related to the design, development or promotion of a prototype website for a chosen domain / company / business / institution.
Outcomes: Project along with analysis and design documents depicting entire life cycle of a project work.


9. Internship
The trainee would work on a project to gain the understanding of working methodology of industry. The trainee would maintain a weekly log of the work done by him/her during the internship. Weekly log should also carry comments from the reporting officer / mentor of the organization. He/ She would submit a project report after the completion of the internship. Project Report must adhere to the guidelines specified by the trainer.
Outcomes: Skills acquired through hands-on sessions in industry. A confident personality.


Eligibility

The minimum entry  qualification for admission in Digital Marketing and Data Analytics course:

1.   Passed 12th under 10+2  system of education units equivalent with English as subject and with at least minimum passing marks in English

2.   Knowledge of Microsoft Office.

3.   Equipped with at least basic communication and analytical skills.


Note: The candidate must have passed 10th class with English & Mathematics as a subject, with at least minimum passing marks in these subjects.


Click here to know more about Digital Marketing and Data Analytics course at World Class Skill Centre Dwarka

                                    

Placements

Students of IT/ITes Sector interned with/are working with companies like

  • High Performance Computing Private Limited
  • AllSports.in
  • Red Dash Media
  • Iveera Tech Support Private Limited
  • Acube Digital
  • DigitalMonkeySolutions
  • NKTech
  • EduSocial Digital Solutions Private Limited
  • Bhava India Overseas
  • Zonopact Incorporation
  • Global Business Corporation
  • Recon AppMagic Private Limited
  • Shimuk Enterprises Private Limited
  • LoveKarmaPassion Communication Private Limited

Some of the web sites on which trainees of IT/ITeS Sector are working or have contributed  are*:

  • journeybyjukaso.info

  • jukasojourneys.com

  • www.dentalaaka.com

  • businessbatao.in

  • firdausfashion.com

  • events.prospurs.com/diwali

  • www.patloonclothing.com
  • dentalaaka.com
  • orangeaqua.com
  • sbbjitsolutions.com
  • mamcos88.com
  • tailorstyle.in
  • www.rentlors.com
  • trendsfurniture.com
  • sethisports.com
  • directchickensupply.com
  • divineassociate.net
  • indonesiaexpose.in
  • airothon.prospurs.com
  • technixwork.tk
  • events.prospurs.com/ficp
  • events.prospurs.com/sdbc-2017
  • technixmarketing.com
  • wemart.us
  • itexplore.us
  • universalmart.us
  • getantivirus.net
  • ituniversal.net

* Some of the websites were in development stage when students worked on them

Students are also guided to prepare their digital portfolio on Wordpress and/or LinkedIn.

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Shri Arvind Kejriwal
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